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Keralabranded taxis to ply in Dubai to promote tourist offerings

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first_imgIn an effort to tap the outbound tourism season in Middle East, Kerala Tourism is targeting the Arab travellers by rolling out a high-octane promotional campaign in Dubai, showcasing the state’s spectacular features via colourful visuals draped on a bevy of taxis moving through the bustling metropolis.Around 200 Kerala branding taxis will ferry the message of ‘A Faraway Land Four Hours Away’– with eye-catching visuals featuring hill stations, backwaters, waterfalls as also Ayurvedic therapies – through the streets of Dubai.“Apart from the favourable climate, the relative proximity and excellent air connectivity between Kerala and the cities of the Middle East make it easier to attract holiday makers to the state,” said Dr Venu V, Principal Secretary of Tourism.With Arab tourists being one of the biggest spenders, Kerala has received more than one lakh visitors in from the region in 2015. The majority came from Saudi Arabia with 51,149 Saudi nationals visiting last year, while Oman accounted for 18,763 footfalls.“As the holiday season in the Middle East coincides with the Monsoon season here, Kerala is well-positioned to benefit from the influx of travellers looking to trade in the sizzle and dust for cooler climes and greener pastures,” said U V Jose, Director, Kerala Tourism.last_img

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