Befred online bingo advertisement not upheld by ASA

first_img StumbleUpon UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 Submit The Advertising Standards Authority (ASA) has decided against upholding a complaint against a recent Betfred advert, after an individual questioned whether the broadcast normalised gambling.The advert in question featured a woman in the bath, a man preparing a meal and a woman exercising, all while playing online bingo on mobile devices.A voice-over could be heard during the advert, stating: “Love to chill in the bath? Make it a thrill and a laugh with Betfred bingo. Forget those two little ducks, soak up the action and win big bucks. You can even join in whilst making the tea with games from as little as just 1p.“Play with Betfred bingo and enjoy top promotions such as daily free bingo games, bonus back and more. Put the fun back into [the] house. Kick back and bingo with Betfred.”The complaint pertained to whether or not the advert could be construed as irresponsible. Betfred, in response to the complaint, commented: the ad did not suggest that people should play bingo excessively, or that it should take priority over any other social interaction.”The bookmaker further added that there was no promotion of high stakes gambling, nor were any negative associated emotions displayed during the advert either. The advert was intended to imply that playing online bingo could become a part of a player’s leisure time, and not something that could be essential to someone’s enjoyment.Furthermore, Betfred emphasised that gambling was not shown as being indispensable, characters were not displayed as being isolated figures and the ad did not portray a taboo or forbidden act which people should be ashamed of or hide, but the community aspect of bingo.The ASA, in response to the complaint, stated “the ad focused on how people could gamble using Betfred bingo while also undertaking tasks or leisure activities around the house. The characters taking a bath and exercising were shown playing bingo in conjunction with doing those tasks, rather than instead of them. Gambling was therefore not portrayed as taking priority over those tasks or as indispensable.“During the section showing the character preparing a meal, he was seen throwing food in the air when he realised he had won a prize. While we considered the character’s exaggerated reaction to winning showed he was briefly distracted from his task, again we did not consider that this scene portrayed gambling as taking priority in life.“We concluded that the ad did not portray, condone or encourage gambling behaviour that was socially irresponsible, or portray gambling as indispensable or as taking priority in life.” Related Articles Betfred counters Oppenheimer bid in race to rescue Phumelela August 26, 2020 Share ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 Sharelast_img read more

As the 2015 NFL season winds to a close Sunday wit

first_img As the 2015 NFL season winds to a close Sunday with Super Bowl 50 in Santa Clara, Calif., it’s only natural for those outside of Denver and Charlotte to be looking ahead to next season.That includes fans in the Valley, who saw their Arizona Cardinals fall just short of a second trip to the Super Bowl when they were beaten by the Carolina Panthers in the NFC Championship Game nearly two weeks ago.Should the Panthers beat the Broncos Sunday, Cam Newton and Co. would likely host the NFL’s 2016 Thursday night Kickoff game, which has become quite a spectacle in its own right. The last 12 Super Bowl champions have opened the next season in the league’s Thursday opener. LISTEN: John Clayton, ESPN NFL insider 0 Comments   Share   Carolina Panthers’ Cam Newton leaps into the end zone for a touchdown run during the second half the NFL football NFC Championship game against the Arizona Cardinals, Sunday, Jan. 24, 2016, in Charlotte, N.C. (AP Photo/Bob Leverone) Top Stories Your browser does not support the audio element. But who would the Panthers play?Outside of their three division opponents, Carolina will host the San Francisco 49ers, Kansas City Chiefs, San Diego Chargers, Minnesota Vikings and … the Arizona Cardinals.ESPN NFL insider John Clayton joined Doug and Wolf Friday morning on Arizona Sports 98.7 FM and said one could make a compelling case for a Cardinals-Panthers rematch to open the 2016 campaign.“I think you can,” Clayton said. “Naturally, you would think you’d go by the championship (games) and what about Denver-New England? Certainly, without Peyton Manning, you would say ‘no’”Win or lose in Sunday’s Super Bowl, Manning is expected to announce his retirement after an illustrious 18-year career. His absence would certainly take a lot of the luster off of a Broncos-Patriots AFC Championship Game rematch. Those two teams are scheduled to meet during the 2016 regular season at Sports Authority Field at Mile High.“The New England games are too valuable — they’re not going to put a Denver-New England game on in the first game because they can get better ratings on New England football later in the season,” Clayton said. “So I think Carolina-Arizona would be a perfect one.”center_img It is interesting to note that in this run of 12 straight Super Bowl champs opening the next season on Thursday night, only twice has the game featured a conference championship game rematch. The New Orleans Saints and Minnesota Vikings opened the 2010 season after meeting in the NFC Championship Game the year prior and the Patriots and Indianapolis Colts revisited their AFC Championship meeting to open 2004. – / 69 Former Cardinals kicker Phil Dawson retires Derrick Hall satisfied with D-backs’ buying and selling The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo Grace expects Greinke trade to have emotional impactlast_img read more