IMC appoints MS&L as part of our strategy staff to focus on the reputation management of Brand SAThe International Marketing Council of South Africa, the custodian of the South African national brand, has announced the appointment of MS&L Worldwide as its global strategic communications advisor. The appointment follows a lengthy evaluation process which included 16 responses to a public request for proposal and a six-way competitive pitch between short listed agencies.“The appointment of a strategic communications partner comes at a time of great significance for South Africa as a country. The introduction of a new government and national leadership creates a unique platform to profile our country, its economic policies and our global competitiveness. Even more important is the realisation that we undertake this effort within the context of substantial international economic uncertainty,” said Paul Bannister, the acting CEO of the International Marketing Council.“Working with a global agency network such as MS&L will allow the IMC to build the reputation of BrandSA and promote the global competitiveness in markets where we do not have a direct presence. This is a very good fit with the IMC’s collaborative approach to reputation management,” he said.MS&L will service the Brand South Africa team in 10 key markets globally and provide additional market support in countries requiring economic, trade and investment profiling. The 10 key markets include China, India, Brazil, UAE (and broader Middle East region), Egypt, Nigeria, Democratic Republic of Congo, United Kingdom, European Union and the USA.“As an agency we have been living, eating and breathing corporate brands for many years. Building the nation brand is not only an exciting challenge, but also a great responsibility – one which we are taking on with honour and pride,” said Amanda Singleton, managing director of MS&L Worldwide | South Africa, the agency’s hub for Africa.About the International Marketing of South Africa (Brand South Africa)The International Marketing Council of South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective. This led to the creation of the IMC, whose main objective is the marketing of South Africa through the Brand South Africa campaign. There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.About MS&L WorldwideMS&L Worldwide is a leading global communications firm made up of a network of communications brands and consultancies with 54 offices in North America, Latin America, Europe, the Mid East, Africa and Asia, as well as an extensive affiliate network in an additional 40 markets. The agency specialises in using research, insights and technology to create and execute powerful reputation strategies that are critical to long-term client success. With a unique combination of advice, advocacy and action, MS&L delivers measurable business results for many of the world’s largest companies and most successful brands. MS&L Worldwide (www.mslworldwide.com) is a member of the Publicis Groupe (Euronext Paris: FR0000130577), the world’s fourth largest communications group.For further information:Margaret DingaloDirector: Stakeholder RelationsInternational Marketing Council of South AfricaTel: +27 11 483 0122Web: www.brandsouthafrica.comAmanda SingletonManaging DirectorMS&L Worldwide | South AfricaTel: +27 11 235 4300Web: www.mslworldwide.com
Surveillance at the Heart of Smart Cities Municipal governments overwhelmed with the endless choices for smart city projects need to take a breath and plan ahead.This is the advice from Tormod Larsen, CTO of ExteNet. His Illinois-based company provides mobile connectivity via distributed networks.He says that cities are being confounded the over-abundance of grandiose smart city projects to choose from.“Part of the challenge is the cities basically go out and they want to do everything,” said Larsen. “They want a network that does gunshot detection, they want free Wi-Fi, they want meter reading, they want environmental sensors, they want information screens and they want all these different things and they want it for free.”He says the key is for cities to begin by developing a road map of desired services and then prioritize them as to which will come online earlier and which later.This enables cities to plan out and build network infrastructure that can achieve the long-term smart city vision, even if some components are targeted for years in the future.“If you have the network in place, then you at least have a base to build on,” said Larsen. “If you don’t have a network, then it’s a pipe dream.”“If you’re only focusing on different types of services and don’t take a step back and say ‘ok let me first get the network in place that has the capability of support some of these high priority services’ – and know that’s the backbone, the fundament of making it happen – you have a hard time getting off the ground,” he adds.Changing the mindsetBesides the early infrastructure planning, cities also need to also reconfigure the mindset of city planning departments towards smart city technology. Specifically, he says it is important for municipal officials to focus on agile development and not stick to the old fashioned way of doing things.“Sometimes the biggest obstacles we have to being able to build fiber or attach equipment on a pole or a streetlamp, either for a general service perspective or from a connectivity perspective, is the municipality itself,” said Larsen. “We’re hopeful they start seeing the value and the need in having a connected city or the connectivity of IoT, and that that might change.”“Where we come in today, a lot of municipalities say the only value you bring us is how much you’re willing to pay us…rather than understanding we’re coming in to offer services to the population and the city,” he says. For Self-Driving Systems, Infrastructure and In… Tags:#ExteNet#Internet of Things#IoT#Smart Cities How Connected Communities Can Bolster Your Busi… Donal Power How IoT Will Play an Important Role in Traffic … Related Posts
Editors/motion designers need access to good fonts just as print/web designers do. Now get access to high quality fonts for all your Adobe based projects.Building a quality font collection can get very expensive and free fonts vary in their quality (for instance, many fonts need more kerning).Luckily, Adobe is now offering Creative Cloud Members access to great fonts via TypeKit. If you need a general guide to typography, start here and here.Typekit for Creative CloudTypeKit gives you the ability to access hundreds of fonts that are synced locally to your computer. Licensing wise, you can use the fonts as you would a system font. Read the specifics of licensing here.Browsing Fonts and ListsYou access Typekit from within Creative Cloud. Clicking on “Browse Fonts” takes you to the TypeKit website.Here you can sort fonts by featured, newest and name. You can further filter fonts based on:Classification (Serif, Sans Serif)Available For (Desktop or Web)Recommended ForFont PropertiesLanguageVideos will want to select Desktop Use, as Web Use fonts are specifically for users designing websites.If you aren’t sure which fonts to use, you can also Browse Lists created by the Typekit team. Select a list to get a description of the fonts and click the heart beside any font to add it to your favorites.Manage FontsSynched Fonts lets you manage the fonts on your computer, removing those that are no longer desired. To access this tab in your account settings simply click on your name in the top right corner of the TypeKit page.You also access your account information in Manage Fonts. Though you have access to hundreds of fonts, be aware that you can only sync 100 desktop fonts at one time with a Creative Cloud membership. They offer more expensive plans if you need access to more fonts.Get more info on TypeKit here.Are you using TypeKit with your Adobe products?Share your thoughts and suggestions in the comments below!
Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Cignal guns for crown vs CEU five CONTRIBUTED PHOTO/POOLKUALA LUMPUR—Malaysia managed to ruffle Gilas Pilipinas’ feathers, but it paid a big price for doing so.Before a loud crowd cheering for the host squad, the Philippines blew Malaysia apart, 98-66, to score its third straight win Wednesday night and inch closer to the Southeast Asian Games men’s basketball gold medal.ADVERTISEMENT MOST READ Don’t miss out on the latest news and information. Hotel says PH coach apologized for ‘kikiam for breakfast’ claim As a result, Cruz and Amer were ejected with 5:41 left in the third quarter with Gilas protecting a 57-41 lead.Surprisingly, no Malaysian player was expelled after the incident.This fueled the Filipinos, who widened the gap to 73-46 going into the final period.Naturalized player Christian Standhardinger scored 18 points and got 18 rebounds for Gilas.Kobe Paras also had a solid outing for the second straight game to finish with 16 points off the bench.ADVERTISEMENT LATEST STORIES Lacson: SEA Games fund put in foundation like ‘Napoles case’ Trump signs bills in support of Hong Kong protesters View comments Celebrity chef Gary Rhodes dies at 59 with wife by his side Pagasa: Storm intensifies as it nears PAR Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Trending Articles PLAY LIST 00:50Trending Articles02:49World-class track facilities installed at NCC for SEA Games03:07PH billiards team upbeat about gold medal chances in SEA Games05:25PH boxing team determined to deliver gold medals for PH03:04Filipino athletes share their expectations for 2019 SEA Games00:45Onyok Velasco see bright future for PH boxing in Olympics02:25PH women’s volleyball team motivated to deliver in front of hometown crowd01:27Filipino athletes get grand send-off ahead of SEA Games00:36Manny Pacquiao part of 2019 SEA Games opening ceremony The Philippines needed some time to heat up, trailing Malaysia, 15-20, in the first quarter as it put up poor defense and could not hit its shots.Sports Related Videospowered by AdSparcRead Next NATO’s aging eye in the sky to get a last overhaul The win, which came after victories over Thailand and Myanmar, assured the Philippines of a place in the semifinals.Filipino fans packed the MABA stadium cheering for the Gilas Cadets, which is practically guaranteed the gold medal here.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingThings got a little hot in the third quarter when Kuek Tian Yuan fouled Kevin Ferrer and locked up the arm of the former UST star.This drew the ire of the Gilas players with Baser Amer, Bryan Cruz and Troy Rosario engaging Malaysian players in a pushing contest.
US judge bars Trump’s health insurance rule for immigrants ‘We are too hospitable,’ says Sotto amid SEA Games woes LATEST STORIES Private companies step in to help SEA Games hosting ‘We are too hospitable,’ says Sotto amid SEA Games woes Sports Related Videospowered by AdSparcRead Next Photo by Tristan Tamayo/INQUIRER.netMighty Sports Philippines needed a late run to put away Al-Wahda Syria, 85-81, and finish the group stage undefeated in the 30th Dubai International Basketball Championship Wednesday (Manila time) at Shabab Al Ahli gymnasium in Dubai, United Arab Emirates.Justin Brownlee and Roosevelt Adams led the game-clinching 14-0 blast after Mighty Sports trailed, 76-70, with less than five minutes remainingADVERTISEMENT MOST READ Grace Poe files bill to protect govt teachers from malicious accusations SEA Games hosting troubles anger Duterte Oil plant explodes in Pampanga town PDEA chief backs Robredo in revealing ‘discoveries’ on drug war Don’t miss out on the latest news and information. Wizards lose John Wall for year with ruptured left tendon Brownlee unleashed 27 points, including a 3-pointer that put Mighty Sports ahead for good, 79-76, with 2:32 to go.Roosevelt Adams was again a spark off the bench with 21 points, highlighted by four triples, and seven rebounds in 29 minutes.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesRandolph Morris added 19 points, six rebounds and two blocks for the Philippine side, which climbed to 4-0.Jordan Adams, who had a brief stint with the Memphis Grizzlies in the NBA, paced Al Wahda with 22 points. PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss View comments
FIT representative Peter Topp assisted with the delivery of the programs across three locations with the help of Queensland Touch Football (QTF) representatives Scott McAllister in Shanghai, Glen Walker in Guangzhou and TFA (Victoria) staff member, David Diack in Beijing. These programs according to Topp, focused on achieving the broad community development aspects of the program by providing participation clinics, field officer and referee training.â€œThe ASP Program was well received in all schools with many expressing interest in touring Australia as a development and cultural program for their students, which is promising for both regions,â€ Topp said on his return to Australia.The delivery of participation clinics was based around the successful Australian Sports Commission Sporting Schools program format whereby participants experienced the game in a fun, safe, friendly and supportive environment. All activities were game-based which provided opportunities for play and the development of game knowledge of the sport.This provided the perfect environment for young girls to experience a new sport in a safe environment to teach them the longer-term benefits of leading healthy and active lifestyles. Participants were provided information on the importance of nutrition and ensuring that they look after themselves to create a well-rounded individual.A major component of the ASP Program in China is to upskill the development workforce in the three targeted cities. This was addressed by the training and education of field officers in each of the locations. In total, 26 field officers were trained in current practice delivery of Touch Football; specifically, in a large group setting such as schools and universities. This provided a stable base to develop sport knowledge and competence whilst challenging existing skill levels.To assist further the development of Touch Football in China, the program also included referee training to maximise the delivery of the sport. A total of 64 referees participated through courses, coaching, practical and mentoring sessions. Further, a referee leadership program commenced in Beijing in 2016 and was completed within the 2017 education programs.TFAâ€™s Acting CEO, Tim Arnold believes the success of the program can be measured by the increase in female coaches and officials in the region.â€œThe program focused on ensuring that there were opportunities for females to become leaders in their community, not just in Touch Football. The referees and coaches we trained were provided with the skills and guidance needed to grow in confidence, to lead what is often a male dominated industry,â€ Arnold said.â€œWeâ€™ve created female role models for the community. Once the training was completed, the female coaches and referees went on to run the participation clinics and demonstrate to the young girls in the programs that they too can be leaders in sport and in broader society.â€The program has provided a platform for an economic development opportunity for women with the skilled coaches now able to earn an income through delivering programs in schools into the future.Several meeting engagements were also arranged for TFA and FIT personnel. These were opportunities to engage and promote the active support from the Australian Government.Through the ASP program, TFA have successfully assisted China to develop an educated and qualified workforce to assist with the continued development of Touch Football extending beyond the program. Overall, this has been achieved through the identification and training of female leaders to take on key roles within the Touch Football community in China as well as in their life away from the sport. The inclusion of these training programs combined with the participation clinics, has led to increased participation in Touch Football and physical activity opportunities for Chinese participants.TFA would like to thank the DFAT for making this program possible through the ASP program. This support from Government agencies allows the sport of Touch Football to improve the opportunities for female leaders in China. The program has enriched the lives of all participants through the benefits associated with living a healthy lifestyle and fun and social inclusion for participants in a team-based sport. And to the FIT, QTF and TFA crew on the ground, a valuable opportunity to profile and promote the virtues and aspirations of the sport to one of the most populous and prosperous regions of the world. Related LinksTouch in China Touch Football Australia (TFA) and the Federation of International Touch (FIT) have been conducting a series of Touch Football activities in various school visits across China over recent months. The visits are part of the Asian Sports Partnership (ASP) Program; funded by the Department of Foreign Affairs and Trade (DFAT) in an effort to influence broader social and diplomatic outcomes. The key purpose of making a positive contribution to development and public diplomacy outcomes in Asia through effective sport partnerships.Through this program, TFA sought to use its prominent international status to work closely with FIT to improve the social standing of women in society by providing them with equal opportunities to access sport and lead healthy active lifestyles.The primary focus of the program is increasing the sporting opportunities awarded to females aged 12-20. The gender-parity nature of Touch Football ensured the program accommodated a neat split of both males and females totalling over 2,000 participants to date. The overall reach of the program was not only limited to the players; extended also to spectators, Government, school and sport officials and ultimately increasing opportunities to develop and deliver the sport of Touch Football in the community.