It’s go time! New account activity peaks spring through fall, so now is the time to put your acquisition strategies in place. Our client data shows a consistent national trend each year with new account openings. The new account activity increases in early spring, the momentum created by tax returns and nicer weather. A second peak occurs between June and September, followed by the lowest period of activity in November and December. Right now, we’re experiencing the first spike in activity, so it’s time to make sure systems are in place and strategies are aligned to get more than your fair share of new accounts.Each new member who enters your branch is a great opportunity. This visit may be the most time you ever get to spend with them, so make it count. It’s time to audit the experience of a new member.Roadmap/New Account ProcessHow is the time being spent? Is there a roadmap to the conversation to ensure a good conversation flow and that all key areas are covered? WorkflowAre employees leaving the member to scan, copy and print? Are there any efficiencies you can add to reduce time on processes?New Account PersonnelIt can be tempting to rush through the process. Remember the member drove to your location to open the account – they are seeking a financial advisor, not somebody who cursorily completes the paperwork. Is the employee confident and knowledgeable? Do they ask questions to identify and understand the member’s needs so they can offer solutions? Are they offering to assist with moving direct deposits and automatic payments? Consider having a member of management open a new account on a regular basis to examine the process and determine if there could be an improvement in the member experience.It is during and after the account opening that you set yourself apart from the competition. The onboarding process is key in building the relationship with the member. How can you impress members during this critical time in your new relationship?Open Communication ChannelsEstablish communication channels with the new member. How do they prefer future communication? Do they prefer a phone call, email, text, or mail? Young adults greatly prefer to send a text rather than to pick up the phone. If that option is available, it can facilitate drastically better communication. More mature members may prefer a phone call. If this is the case, which number and what time of the day is a good time to reach them? Let the member know to expect future contact so it is expected.Send thank you notes shortly after account opening. Have the relationship manager who opened the account write a personal note and mention something specific that was discussed during the new account process so the member feels valued and remembered.OnboardingHaving an onboarding strategy is just as important as having an acquisition strategy. If the new account isn’t activated, you haven’t become their primary financial institution. Onboarding starts with moving direct deposits over. Offer to assist the member with this process and changing any automatic payments over to the new account. Check the member’s new account to see if there is debit card activity during the first 10 to 14 days. If there is no activity, the new account personnel should verify the member’s new debit card was received and see if they need any additional assistance during a follow-up call.Switch kits just don’t work. If the member uses automatic payments instead of bill pay, offer to get the actual forms they need for automatic withdrawals instead of a generic one. It’s a good idea to have the major utility companies’ forms on hand to better assist with the process. Follow UpFollow up with a thank you note, phone call, and letter from management. This personal connection makes the member feel that their business is valued and appreciated.Make note of future sales opportunities from your new account interview and follow up with the member. If the member mentioned they had a CD maturing in early July, contact the member in late June with your rates and other investment options. If the member mentioned they have a child needing a new car in the fall, contact them in late July with auto loan rates. This kind of attention will set you apart from your competitors. Members want to know they are important to you.Ask for referrals. Don’t forget to ask these new members to refer their friends, family, and colleagues. If you’ve provided exceptional service to your members, they won’t hesitate to make referrals. Focusing on all the little steps makes a big difference in getting the relationship and retaining memberships. To maximize the opportunities during peak new account opening seasons, act now to ensure you have all the processes in place. It’s go time!For assistance with digital referral programs, onboarding processes, and activation strategies around new and existing accounts, contact Velocity Solutions. 38SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Cindy J Draper Cindy J. Draper is a Retail DDA Strategist and Director of Training at Velocity Solutions. Cindy has over 20 years of experience in the banking industry. She has worked her … Web: myvelocity.com Details
BY DOMINIQUE GABRIEL BAÑAGA and ADRIAN STEWART COBACOLOD City – A total of 104 volcano-tectonic earthquakes and weak steaming were recorded at Kanlaon Volcano in Negros Occidental over a 24-hour period, according to the Philippine Institute of Volcanology and Seismology (Phivolcs). In an advisory released Tuesday, Phivolcs said the epicenters of these temblors were all recorded at the western flanks of the volcano, which remains under Alert Level 1. Observers also noted the volcano has a released weak emission of white steam-laden plume which rose to 300 meters before drifting to the southeast.Ground deformation data from continuous GPS measurements indicated a slight deflation of the lower and mid slopes since January 2020. Majority of the tremors were minor, although one earthquake, a magnitude 3, was recorded at 5:07 a.m. yesterday and was felt at Intensity II in La Carlota City in Negros Occidental, it added. Short-term electronic tilt monitoring on the southeastern flanks recorded continuing deflation on the lower slopes but inflation on the mid slopes since April 2020.The parameters were noted to indicate that hydrothermal or magmatic activity is occurring beneath the edifice.Earlier on Monday, parts of Negros Occidental were jolted by a magnitude 4.7 earthquake waking up local residents from their slumber and prompting evacuations in high-rise buildings in Bacolod City.The Kanlaon volcano had been placed on Alert Level 1 since March of this year due to abnormal conditions observed by volcanologists.Phivolcs director, Dr. Renato Solidum, said the tremors were caused by the movement of a fault line located below the crater of the volcano.“Talagang abnormal ang Kanlaon Volcano, pero babantayan natin ng mabuti. Itong mga serye ng paglindol ay dagdag na parametro para makonsidera sa pagbabantay sa bulkan,” Solidum explained.The Phivolcs chief further explained the tremors are now getting smaller in magnitude, although they will continue monitoring the volcano’s activity.Kanlaon Volcano is located between the borders of Negros Oriental and Negros Occidental. At 2,465 meters above sea level, it is the highest point in Negros Island and in the Visayas./PN Kanlaon Volcano straddles Negros Occidental and Negros Oriental. At 2,465 meters above sea level, it is the highest point in Negros Island and in the Visayas. “Talagang abnormal ang Kanlaon Volcano. Babantayan natin ng mabuti itong mga serye ng paglindol,” says Philippine Institute of Volcanology and Seismology director Dr. Renato Solidum.
A total of 100, 000 athletes from 27 countries including Nigeria will be participating in the second edition of Access Bank Lagos Marathon billed to hold from 7am to 2pm on February 11, 2017.64 elite athletes from 26 countries and 102 from Nigeria, as well as 30 special athletes will also be participating in the marathon scheduled to start from National Stadium in Surulere and terminate at Eko Atlantic City in Victoria Island.Addressing a world press conference on Friday at Eko Hotels and Suites, Lagos State Governor, Mr. Akinwunmi Ambode said adequate preparations have been put in place to ensure a successful event, assuring that the marathon had been designed to be bigger and better than the previous edition. Governor Ambode, who addressed the briefing alongside President of the Athletics Federation of Nigeria (AFN), Mr Solomon Ogba; Acting President of International Association of Ultra runners, Mr Nadeem Khan; representatives of International Association of Athletics Federations (IAAF), and representatives of the sponsors of the event, said all the agencies of government participating in the event have been adequately mobilized, saying that Lagosians should expect the best.Speaking on the idea behind investing in the marathon, Governor Ambode, who was represented by his Special Adviser on Sports and Chairman of Lagos State Sports Commission, Mr Deji Tinubu, said the event was meant to showcase the excellence of Lagos to the world as well as encourage sporting activities among the people.He said: “We want to show the world that Lagos can be and Lagos can do what it is expected of it as a mega city; we want to show to the world the tourism potentials of Lagos; we want to show to the world that Lagos is safe; we want to show to the world that Lagos can be the choice destination for sports, tourism and entertainment and that is why we are doing this.”While appreciating all the sponsors that partnered with the State Government, Governor Ambode said it was gratifying to note that many of the participating athletes have picked up their running kits, while top notch security and logistics arrangement have been put in place. He also said that the Sole Administrators of the Local Government Areas of the routes of the marathon have also been adequately mobilized, while arrangement for entertainment and fun packs have also been perfected for those not participating in the marathon.In his remarks, AFN President, Ogba said as the biggest commercial city and very important city in Africa, the Lagos Marathon was designed to be among the top ten marathons in the world, saying that he was indeed happy with the commitment of the present administration in the State led by Governor Ambode towards the marathon.He said it was a common knowledge that over 10,000 people travel to Lagos per day with no intention of going back and with a lot of attendant pressure on public infrastructure, adding that it was good thing that the government considered the event. Also, Head of Organizing Committee of the Marathon and Executive Director of Access Bank, Mr. Victor Otoko recalled the success of the last year edition, saying that necessary preparation has been perfected to make this year’s edition hugely successful.He said provisions have been made for a total of 29 water stations along the marathon routes with adequate security to ensure that only the marathoners get access it, while all the special athletes participating in the marathon would be given appearance fees. Explaining how the Marathon came into being, Project Consultant, Mr Bukola Olopade said Governor Ambode deserved to be commended for his sportsmanship that made it easy for the maiden event to be possible having given approval after presentation on the event.“Let me specially thank Governor Akinwunmi Ambode for understanding the context of hosting the event just within two minutes of discussing why Lagos, considered to be the hub of business activities in Nigeria and 5th largest economy in Africa should host the marathon,” Olopade said.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram