Befred online bingo advertisement not upheld by ASA

first_img StumbleUpon UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 Submit The Advertising Standards Authority (ASA) has decided against upholding a complaint against a recent Betfred advert, after an individual questioned whether the broadcast normalised gambling.The advert in question featured a woman in the bath, a man preparing a meal and a woman exercising, all while playing online bingo on mobile devices.A voice-over could be heard during the advert, stating: “Love to chill in the bath? Make it a thrill and a laugh with Betfred bingo. Forget those two little ducks, soak up the action and win big bucks. You can even join in whilst making the tea with games from as little as just 1p.“Play with Betfred bingo and enjoy top promotions such as daily free bingo games, bonus back and more. Put the fun back into [the] house. Kick back and bingo with Betfred.”The complaint pertained to whether or not the advert could be construed as irresponsible. Betfred, in response to the complaint, commented: the ad did not suggest that people should play bingo excessively, or that it should take priority over any other social interaction.”The bookmaker further added that there was no promotion of high stakes gambling, nor were any negative associated emotions displayed during the advert either. The advert was intended to imply that playing online bingo could become a part of a player’s leisure time, and not something that could be essential to someone’s enjoyment.Furthermore, Betfred emphasised that gambling was not shown as being indispensable, characters were not displayed as being isolated figures and the ad did not portray a taboo or forbidden act which people should be ashamed of or hide, but the community aspect of bingo.The ASA, in response to the complaint, stated “the ad focused on how people could gamble using Betfred bingo while also undertaking tasks or leisure activities around the house. The characters taking a bath and exercising were shown playing bingo in conjunction with doing those tasks, rather than instead of them. Gambling was therefore not portrayed as taking priority over those tasks or as indispensable.“During the section showing the character preparing a meal, he was seen throwing food in the air when he realised he had won a prize. While we considered the character’s exaggerated reaction to winning showed he was briefly distracted from his task, again we did not consider that this scene portrayed gambling as taking priority in life.“We concluded that the ad did not portray, condone or encourage gambling behaviour that was socially irresponsible, or portray gambling as indispensable or as taking priority in life.” Related Articles Betfred counters Oppenheimer bid in race to rescue Phumelela August 26, 2020 Share ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 Sharelast_img read more

Lenovo Vibe C2 is real and no it’s not the next Moto E

first_imgChinese company Lenovo has taken the mum’s the word approach while launching the Vibe C2, a phone that has a rather mid-level spec-sheet but no price yet. The Vibe C2 was previously thought to be some kind of Moto E replacement. As it turns out, that’s not the case and the Vibe C2 is in fact a stand-alone Vibe phone. The phone is now listed on Lenovo’s official website for Russia, without pricing and availability details. There seems to be no word about the phone’s global availability for now.As per the listing, the Lenovo Vibe C2 comes with a 5-inch HD IPS display with a 720×1280 pixels resolution. It is powered by a 1GHz quad-core processor coupled with 1GB of RAM and 8GB of internal memory which is further expandable by up to 32GB via microSD card slot.The dualSIM phone runs Android 6.0 Marshmallow-based Vibe UI and supports 4G LTE connectivity option. It sports an 8-megapixel camera on the rear with LED flash and a 5-megapixel camera on the front.The phone is backed by a 2,750mAh battery and supports Waves MaxxAudio technology.Also Read: Lenovo Vibe C2 is probably the next Moto EMeanwhile, the Moto G4 Play is said to be the successor to last year’s Moto E Gen 2 and it may be coming soon to India, if a new Zauba listing is to be gone by. The Moto G4 Play — model number XT 1607 — was recently spotted listed on Zauba, with pricing details. According to the Zauba listing, the Moto G4 Play units imported to India cost Rs 6,804 each.advertisementThe Moto G4 Play will come with a 5-inch HD display with a 720×1280 pixels resolution and will be powered by a 1.2GHz quad-core Qualcomm Snapdragon 410 processor clocked coupled with Adreno 306 GPU. The singleSIM phone runs Android 6.0.1 Marshmallow.It sports an 8-megapixel rear camera with LED flash along with a 5-megapixel camera on the front. The phone is backed by a 2,800mAh battery.last_img read more