PokerStars moves to refresh global appeal with ‘I’M IN’ August 18, 2020 StumbleUpon There are almost as many Google searches for bet365 by UK consumers as there are for its top three competitors combined, according to new research from Receptional.As part of a new eBook, ‘What’s new in Gaming PPC?‘, Receptional revealed that searches for bet365’s brand each month topped 6.5 million (6,504,290), with searches for its closest competitors William Hill (3.14 million), Sky Bet (2.74 million) and Ladbrokes (1.66 million) just exceeding the 7.5 million mark.Receptional, a digital agency founded in 1999 to specialise in search marketing, also highlighted the three key factors considered by Google to measure the quality of ad campaigns, and in turn determine how much an advertiser needs to pay – ad click through rate, ad relevance and landing page experience.Inevitably, the eBook encourages online gambling advertisers to tailor ads to mobile given that “mobile traffic accounts for 80% of searches in most consumer markets”. Meanwhile, it also covers “interesting and exciting changes” to audience targeting and Google increasing the size of its search ads by 76%, as well as responsive search ads, ad extensions and video ads.Last year, Receptional generated 621 million views and 6.9 million clicks on Google’s ad network. To download the eBook, click here. Share Share SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO August 25, 2020 Related Articles GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 Submit
exceL Esports has brought Neubria, a health supplement company, on board as its official health sponsor. Neubria has launched one of the UK’s first gaming supplements, which is said to aid gamers during training and competitive matches.Together, both exceL and Neubria will create unique content that looks at the health aspect of being a competitive gamer.Josh “Furndog” Furneaux, Head Coach of exceL Esports discussed the partnership in a statement: “It’s really exciting as the head coach of exceL Esports that our partnership with Neubria has come to fruition. We are once again paving the way for the UK scene’s development by demonstrating the importance of physiological and psychological development as essential components of peak performance. Our healthy body, healthy mind approach is aiding in breaking down the gamer stereotypes in order to professionalise the esports industry in the UK.”Rosendo “Send0o” Fuentes Boveda, Player for exceL Esports also commented: “As a professional esports athlete it always helps to stay one step ahead of the competition no matter what. This is something that the new partnership between exceL and Neubria is really helping to push. I believe it is as important to be as healthy in mind as in body in order to play to your full potential. With Neubria as exceL’s newest partner, I have no doubt that my own performance and that of the entire team will improve exponentially.”exceL Esports has added Neubria to its existing list of partners, which includes OMEN by HP, Cooler Master, Scuf Gaming, Gamers Apparel, Zip Buddy, and Twitch.Esports Insider says: Other supplement companies have done great things in the industry, so we hope to see a nice and fruitful partnership for both exceL and Neubria.