PokerStars moves to refresh global appeal with ‘I’M IN’ August 18, 2020 StumbleUpon There are almost as many Google searches for bet365 by UK consumers as there are for its top three competitors combined, according to new research from Receptional.As part of a new eBook, ‘What’s new in Gaming PPC?‘, Receptional revealed that searches for bet365’s brand each month topped 6.5 million (6,504,290), with searches for its closest competitors William Hill (3.14 million), Sky Bet (2.74 million) and Ladbrokes (1.66 million) just exceeding the 7.5 million mark.Receptional, a digital agency founded in 1999 to specialise in search marketing, also highlighted the three key factors considered by Google to measure the quality of ad campaigns, and in turn determine how much an advertiser needs to pay – ad click through rate, ad relevance and landing page experience.Inevitably, the eBook encourages online gambling advertisers to tailor ads to mobile given that “mobile traffic accounts for 80% of searches in most consumer markets”. Meanwhile, it also covers “interesting and exciting changes” to audience targeting and Google increasing the size of its search ads by 76%, as well as responsive search ads, ad extensions and video ads.Last year, Receptional generated 621 million views and 6.9 million clicks on Google’s ad network. To download the eBook, click here. Share Share SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO August 25, 2020 Related Articles GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 Submit
“It’s going to be an incredible night and I’m thrilled so many of my fans are going to be there, particularly from the United Kingdom,” said Joshua. “It’ll definitely be a night people will tell their grandchildren they were at, one of those iconic evenings of boxing. Everyone from Saudi has been brilliant to work with.”Landed safely.. we give thanks KSA pic.twitter.com/PIfNJ1ZCY0— Anthony Joshua (@anthonyfjoshua) November 24, 2019Joshua also posted a video on social media after landing at King Khalid International Airport in Riyadh, the former world champion posing for pictures and chatting with fans.✈️🇸🇦🧳🚶🏾♂️🚖🎟 https://t.co/3RqR1N24nv pic.twitter.com/7viyYLkq4W— Anthony Joshua (@anthonyfjoshua) November 24, 2019 Anthony Joshua has promised an “incredible night” of boxing on Dec. 7 after arriving in Saudi Arabia ahead of his rematch against Andy Ruiz Jr.Joshua is aiming to reclaim the IBF, WBA and WBO heavyweight titles after suffering a shock loss — the first of his professional career — at the hands of replacement opponent Ruiz last June. Join DAZN to watch Ruiz vs. Joshua 2 and 100-plus fight nights a yearHaving dropped his rival earlier in the round, the Briton was sensationally floored in the third. He was also knocked down twice in the seventh, leading to the contest being stopped.After their first bout was staged at the iconic Madison Square Garden in New York, the duo will meet again in Riyadh, with the determined challenger predicting an unforgettable fight as he bids to avenge the only blot on his boxing CV.